Godrej Properties entered the Hyderabad market only in 2025, and it did so quickly and deliberately. The company launched its first city project at Kokapet in the January-March quarter and followed with a second launch in Rajendra Nagar in the July-September quarter, and between the two it booked sales of more than ₹2,600 crore in its debut calendar year in the city. Executive Chairperson Pirojsha Godrej described Hyderabad as a market with huge growth potential and signalled the company's intent to expand further here.
That expansion led directly to KPHB. In August 2025, Godrej Properties emerged as the highest bidder in a Telangana Housing Board e-auction for a 7.825-acre residential group-housing parcel in Kukatpally, paying ₹547.75 crore for a site the company itself flagged as strategically located close to HITEC City, with an estimated revenue potential of ₹3,800 crore. Managing Director and CEO Gaurav Pandey framed the acquisition as building on the momentum of the Kokapet and Rajendra Nagar launches and as part of a deliberate strategy to apply the company's national-scale design and delivery playbook to Hyderabad's western corridor. That land parcel is the site of Godrej Brooklyn Avenue, marketed as Godrej Kukatpally, at KPHB Phase 4.
Godrej Brooklyn Avenue sits on Survey No. 1009 in Kukatpally, within the Medchal-Malkajgiri district, pin code 500085, and is registered with Telangana RERA under registration number P02200010981, with HMDA permit number 2189/HMDA/SWBP/2026. The project offers 3 BHK, 3 BHK with utility, and 4 BHK residences priced from roughly ₹2.19 crore onward, with possession slated for June 2031.
The development is planned across two high-rise towers rising past 45 floors on the roughly 7.8-acre parcel Godrej acquired, anchored by a 72,000 sq. ft., multi-floor clubhouse positioned as one of the project's central amenity zones. The brand's own Hyderabad materials describe the project as carrying forward a Brooklyn-inspired design language, a first for the company in this city, and place it alongside a wider amenity count and generous open-space planning that is typical of Godrej's larger residential launches elsewhere in India.
KPHB Phase 4 sits inside one of Hyderabad's most established residential colonies. The JNTU College metro station, on the Hyderabad Metro Red Line since it opened to the public in November 2017, connects Miyapur to LB Nagar and interchanges with the Blue Line at Ameerpet for onward travel to HITEC City, Madhapur and the airport corridor via the Outer Ring Road. The Kukatpally metro station on the same Red Line sits a short distance away, giving the address a rare combination for a west Hyderabad project: an operational metro connection rather than a promised one.
Road access reinforces this. NH-65 runs directly past the locality, the Inner Ring Road and the Outer Ring Road are both within a short drive, and HITEC City, Gachibowli and the Financial District are reachable within roughly 15 to 20 minutes by road. Established social infrastructure surrounds the site, including JNTU Hyderabad, Lulu Mall, Nexus and Manjeera Trinity malls, and hospitals such as Yashoda, Prime and KIMS, all within a short drive of KPHB Phase 4.
Kukatpally's residential values have moved up meaningfully over the past year. KPHB itself now averages close to ₹10,850 per sq. ft. for apartments, having appreciated more than 10 percent over the preceding year, while the wider Kukatpally micro-market has moved from around ₹6,750 per sq. ft. in mid-2025 toward roughly ₹8,550 per sq. ft. by early 2026. That combination of an operational metro line, established malls and hospitals, and sustained price appreciation is the backdrop against which Godrej priced its Kukatpally land bid well above the auction's base rate, an outcome that industry observers linked directly to rising demand for residential land in the locality.
Godrej Properties was established in 1990 as the real estate arm of the Godrej Group, a conglomerate founded in 1897, and the company went public in 2010 through an IPO that raised approximately US$100 million; it has been listed on the BSE and NSE since. It has been led by Executive Chairman Pirojsha Godrej, a fourth-generation member of the Godrej family, since 2012. Godrej Properties posted sales bookings of roughly ₹29,444 crore for FY2025 across its national portfolio, and in Hyderabad its footprint now spans Godrej Madison Avenue in Kokapet, Godrej Regal Pavilion in Rajendra Nagar, and Godrej Brooklyn Avenue in Kukatpally, three launches within a single calendar year that mark the company's entry and rapid build-out in the city.
